Baim Wong Launches New Culinary Business, Sate Celup Meat Tenderloin

Baim Wong (Dragon Wong Group)

JAKARTA - Actor and businessman Baim Wong seems to have never run out of ideas in business. Recently, he launched his newest culinary business, Sate Celup under Dragon Wong Group (DWG).

This satay bag is a satay that uses tenderloin meat which is known to be the softest part with protein content among other beef.

"We say feeling-feeling or feeling like that must be very sensitive. Especially if we talk about food, we have to make a serious thing in the marketing strategy, it can be cheap, can go to a comfortable place, depending on each strategy," said Baim Wong.

"And in this case (Sate Celup) I chose to use the best quality tenderloin meat, with a delicious concoction, affordable prices located in Cinere, which is very promising and strategic," he said.

The choice of satay as his newest business is also related to satay as one of Indonesia's foods whose interest continues to increase. He also said that no one had used the concept of satay with premium meat.

With the concept of unique presentation and brand experience which is also different from other brand satays in today's market. he said.

Sate is one of the many businesses that Baim Wong runs in Indonesia. Previously, he had a restaurant, bread, bakpia business spread across Jakarta and Jogjakarta.

Sate Celup will be available in its first branch, Cinere with a free meal promo for free to pay in Gombal on November 24-25, 2023.