Collaborating With Conglomerate Rudy Salim, Princess Ariani Focuses On Digital Content

Ariani's daughter was accompanied by her father and Rudy Salim (Ivan Two Men/VOI)

JAKARTA - After getting widespread public attention after winning a golden buzzer while auditioning for America's Got Talent some time ago, Putri Ariani decided to create more digital content.

To develop its digital content, Putri Ariani collaborated with Rudy Salim and joined the digital company formed by the 36-year-old entrepreneur.

Rudy said that the digital company, named Everything Putri Ariani, will focus on digital and non-digital products.

"Today we are holding an event to establish a digital business company with Putri Ariani named Everything Putri Ariani. This business development is carried out in digital and non-digital form," said Rudy Salim at a press conference in Pluit, North Jakarta, Tuesday, July 11.

Meanwhile, the three main content presented by Putri Ariani and Rudy Salim are Music with Rasa, Spin (Women Ariani) and Tripod (Putri Ariani Podcast).

Rudy said what will be displayed in Princess Ariani's Everything content will present three main components.

"There are three main pillar components, namely educational (educating), entertainment (comforting) and ENTHUsing (competing). The first phase is three programs, namely Music with Rasa, Spinning and Tripod," he said.

To ensure the smooth running of Princess Ariani in creating these contents, Rudy Salim also provides luxury home facilities for Putri and her family.

"Of course, later if we can support this digital company to develop, we will provide a house. So, shooting scenes such as Tripod and the Singing with Putri program can be done in that house. We use it for that purpose," said Rudy.

Furthermore, Rudy Salim predicts that the digital company he built with Putri Ariani will be able to penetrate the international market, given the many good responses from netizens from several countries for Putri's appearance at America's Got Talent.

"Putri received a lot of love from all of us. From TikTok, for example, the content results get a lot of income, for example, cover the song. It is possible that later we will make the cover in the supercar," said Rudy.

"On YouTube, we see that most women aged 25 to 35 are targeted by the Women's market. It is not impossible that Everything Putri Ariani will expand her market share to neighboring countries. As strategic partners we will develop it," he continued.

Meanwhile, Putri Ariani said she was happy to be collaborating with Rudy Salim. He can't wait to create the planned content. Putri also hopes that what Everything Putri Ariani shows can be an inspiration for the wider community.

"I am very excited, happy and grateful that Putri can share more love, stories and the excitement of Putri every day. The hope is that it can run smoothly according to the vision and mission, sustainable, useful for Putri and others," concluded Putri Ariani.