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JAKARTA - The Makeup Artist (MUA) profession is growing today, as well as its supporting industry. Indonesia's local makeup products are also increasingly advanced with various innovations.

One of them is Haquhara, a cosmetic device brand from Bandung, Indonesia announced the launch of Makeup Gripping Serum in Bandung on Tuesday, July 4. Makeup Gripping Serum is the first serum in Indonesia to be specially formulated before makeup.

This latest innovative product is specifically designed to provide long and perfect makeup results. The main function of serum makeup gripping is locking makeup endurance for up to approximately 6 hours on the face.

With a formula that easily absorbs with the main composition of hydrolized jojoba esters, bifida ferment lysate, and 11x hyaluronic acid, this serum aims to provide maximum attachment to makeup products, thus ensuring a fresh and flexible look throughout the day.

Another fungi from this makeup gripping serum maintains maximum skin moisture so that the skin is in a state ready to be created. Gripping Serum makeup is an important foundation in skin preparation for artist makeup to create extraordinary makeup works.

The launch event with the theme Find The Key: Lock The Beauty is expected to replicate messages from a series of product campaign launchings entitled #key.

"This event introduces a non-tools first product from Haquhara that we have built over this year, hopefully, it will help the professional work of artist makeup and clients they handle will certainly be more satisfied and the results can be maximized," explained Alvin, CEO of Haquhara in a media statement received by VOI, Thursday, July 6.

"Through makeup gripping the Haquhara serum, we want to prove that local cosmetic products are very capable of competing from other qualities or aspects," said Felicia Regina Tjhang, Managing Director of PT Hasanayu Putri Jelita.

Adi Rustana, one of the artist's professional makeup artists who attended the launching of makeup gripping serum, admitted that he was very happy to be present at the event.

"I am very happy today because not only unboxing the products here are also a lot of exciting activities and of course I can meet many fellow MUA colleagues," he said.


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