Guardian Distributes Bath Soap To Support The Health Of Indonesian Children

Photo: Doc. Guardian

JAKARTA - The Guardian, a leading modern health and beauty retailer in Indonesia, is part of PT Hero Supermarket Tbk (HERO Group) committed to facilitating the public to get affordable access to health through quality products. As a form of this commitment, the Guardian has a sustainable campaign "Guardiancares" which focuses on children's cleanliness and health.

The Guardians program is a tangible manifestation of Guardian's concern and commitment to improve access and quality of health services for the community, especially children from pre-health families.

In this year's Guardiancares program, the Guardian distributed 24,000 1 liter-sized shower soap brand products to children and pre-Welfare families in the Bekasi and Jakarta areas, as well as provided education on the importance of understanding the personal hygiene from an early age. In its distribution, the Guardian collaborates with the Waroeng Imaji Foundation as a non-profit organization that empowers flat children, and several elementary school agencies.

Malvin Tarigan, Head of Marketing Guardian Indonesia, said the Guardian believes that health is a fundamental thing that must be fulfilled for optimal child development. The Guardian has a sustainable campaign, Guardiancares, as a form of support for the health and welfare of Indonesian children.

"In the implementation of this year's Guardiancares program, we educate children and parents regarding the importance of personal hygiene by donating Guardian bath soap to pre-healthier families who live in flats under the auspices of the Waroeng Imaji Foundation," he explained.

Since its launch and until now, the Guardiancares program has reached thousands of children in the Jakarta and Bandung areas. The Guardian contributes to increasing awareness about the importance of maintaining personal health and hygiene from an early age through clean and healthy living behavior both in the home and school environments.

The Guardian is continuously committed to having a positive impact and improving the quality of life of the Indonesian people, especially children from pre- welfare families in line with the growth of the Guardian's business in Indonesia.

"This is the first time the Waroeng Imaji Foundation has collaborated with the Guardian and we are delighted to be part of the Guardiancares program. The Waroeng Imaji Foundation will help distribute 10,000 Guardian bath soaps for children and families of flats who need it so that the benefits can be shared. We really appreciate the Guardian's efforts to improve the health and welfare of Indonesian children," said Dovieke Angsana, Co-Founder, Managing Director & Head of Production of the Waroeng Imaji Foundation who was met at a kick off collaboration with the Guardian at Rusun Pinus Elok, East Jakarta, Wednesday 23 August.

In the series of Guardians programs, the Guardian not only distributed tens of thousands of bath soaps, but also held various interactive activities in collaboration with several elementary schools in Jakarta and its surroundings.

In line with the Guardian's commitment to convey education about the importance of maintaining personal hygiene from an early age, the Guardian has also again presented A Day in Guardian activities in 5 elementary schools with Guardian employee volunteers.