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JAKARTA - The Daily group, formerly known as the dailybox group, has just conducted research on consumers through its collaboration with Ipsos which shows that cake andfoy are consumer favorite foods to eat on weekends.

"Based on an age perspective, the most consumed rice boxes and 54 servings are consumed by customers with an age limit of 18-35 years, while customers with an age limit of 26-45 years tend to consume bread and cakes," said the Marketing Director of the Daily Group Jaya Chandranegara in a press statement, quoted from Antara, Thursday, August 17.

The report confirmed that there were three main things the daily group subscribers considered when they were about to buy food.

"They prefer brands that are able to maintain flavor consistency, produce quality foods with natural ingredients and have value for money. This means that food must taste good, quality and friendly in the bag," said Jaya.

In terms of rice box consumption,erate, wrap food, bread and cake, the most popular categories are bread (55 percent) and cake (37 percent). The rice box dish is seen as a daily food suitable for ordering through delivery and self-consuming messaging applications.

Sushi and cakes are seen as a suitable weekend food to eat in a crowd. Then as many as 55 percent of female respondents prefer sweet foods such as the cake category.

The Daily group is a multiplatform food and beverage startup that houses several brands including dailybox, Shirato, spreadlife, Lu'miere, Antarasa, tiantea and Amanah Chicken.


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