Nearly 1.5 Million Companies and SMEs in the UK Join TikTok

JAKARTA – TikTok announced that almost 1.5 million companies in the United Kingdom have joined as active users on its platform. These companies also vary, from small to large.

TikTok also said that it is not only companies that have taken advantage of their platform, but also small and medium enterprises (SMEs) that are starting up or developing.

With significant numbers since 2018, TikTok states that all these companies rely on their platform as a medium for expanding their business.

A number of companies seek to attract new audiences by continuously promoting their products or services. However, TikTok highlights the developments felt by SMEs.

So far, almost all SMEs who are members of TikTok use TikTok Shop to reach new audiences directly. As a result, the activities of these small businesses have contributed quite a large income to the country.

TikTok contributed at least 1.63 billion Euros or around IDR 27.1 trillion to UK Gross Domestic Product (GDP) last year. TikTok has also supported 32,000 new jobs in SMEs.

Interestingly, the hashtag TikTokMadeMeBuyIt has been viewed more than 74 billion times and has made TikTok one of the main destinations for people looking for products. One of the advantages of using the TikTok platform.

So far, TikTok has found that the products most sought after by British people to become trends are beauty, fashion, food, technology, and many others.