Apple Plans to Eliminate Google with Their Search Engine

JAKARTA – Apple not only focuses on developing their devices, but also on their systems. In a Bloomberg report, Apple is focusing on building their search engine.

Through this upgrade, Apple intends to create a powerful search engine. Even the search team of former Google executive, John Giannandrea, is trying to incorporate Pegasus into iOS and macOS.

With Pegasus, devices using iOS and macOS can use generative Artificial Intelligence (AI) tools, making the performance of Apple applications more perfect and the search engine that Apple has made more accurate.

For years, Apple planned to build its own search engine. They want to replace the role of the Google search engine which is widely used by the public.

This plan itself is not easy because Google has become the main search source for many people. Google's market itself is quite extensive, in fact it has reached 4.3 billion users globally according to Marketsplash data.

Therefore, Apple must succeed in building a capable replacement so that people are interested in switching.

Apple could have succeeded in achieving their wishes. So far, the company has built search engines for services like the App Store, Maps, Apple TV, and News.

Apple also developed a search engine in Spotlight so that all users can find various things on their devices. With this success, Apple may be able to compete with Google's search engine.