X Launches Sensitivity Settings, Help Advertisers Control Ads That Will Appear

JAKARTA - X, a social media platform formerly called Twitter now introduces new solutions for advertisers, which give them more control to choose what types of content will appear near their ads.

Called Sensitivity Settings, this tool allows advertisers to choose between different types of content for their ads.

"On top of current platform-wide protections, we will begin testing sensitivity settings that will allow advertisers to align their brand messages with content on X that meet their unique sensitivity needs," wrote waylyana Thierry, Head of Brand Safety, X in its announcement.

Thierry also revealed that this tool will be available in the coming weeks for advertisers in X Ads Manager.

"Sensitivity Settings is an automated solution that will help brands build a precise balance between reach and suitability when it comes to placing ads on the platform," he explained.

This tool uses machine learning to reduce adjustments to various levels of content, according to brand sensitivity thresholds in future campaigns.

"Merek can then choose a preferred environment that meets their individual campaign goals the most," he added.

Currently, the work of this feature is still ongoing and this new solution is said to be an important milestone in brand safety and suitability efforts.

"X is committed to providing advertisers with more control and transparency, and we will continue to build new capabilities for advertisers," the announcement concluded.