Donald Trump Ready To Shake The World Of Crypto! Files ETF Bitcoin And Ethereum Through Trump Media

The President of the United States, Donald Trump, has again made a big breakthrough in the crypto world (photo: x @blckchainadaily ·)

JAKARTA The company owned by the President of the United States, Donald Trump, has again made a big breakthrough in the financial world. This time, Trump Media & Technology Group has officially applied for permission from the US Securities and Exchange Commission (SEC) to launch a new investment product in the form of the ETF (Exchange-Trad Fund) which focuses on the two largest crypto assets: bitcoin and ethereum.

This submission is the second time in less than two weeks for the company that oversees Truth Social social media, a platform known as Trump's conservative and loyalist support nest. The new ETF product is named Truth Social Bitcoin & Ethereum ETF, completing previous submissions for Truth Social Bitcoin ETF.

If they get approval from the SEC, this product will immediately compete with asset manager giants like BlackRock, whose bitcoin ETF currently manages funds of around Rp. 1,183 trillion.

"Entering the current crypto ETF market is not an easy matter," said Bryan Armour, an ETF analyst at Morningstar. "The only way to stand out is through very low costs or extraordinary brand power."

3 Bitcoins For 1 Ethereum

Unlike other crypto ETF products, this latest submission mentions a special allocation in portfolios: three bitcoins for each ethereum. The ETF will be managed by a publishing company called Yorkville America Digital, which is currently working with Trump Media in the product structure.

Even though they have submitted a proposal to the SEC, until now Trump Media has not announced a fee for their ETF. In comparison, similar products in the market currently charge around 0.12% per year.

Trump Media also has not provided an official response to requests for comment from the media.

Some experts consider that the main strength of this ETF may not be in product content or innovation, but in unique marketing strategies and a very loyal mass base.

"Nothing is really new about this ETF structure," said Sui Chung, CEO and Chair of CF Benchmarks. "However, due to Truth Social's involvement, this product could be marketed directly to retail investors similar to how big Apple fans buy AAPL shares because they like iPhones."

The ETF submission also comes amid the re-enhancing of Trump's popularity as US president. Many analysts believe this move is part of Trump's long-term strategy to strengthen his image among young voters, market players, and the crypto community.

On the other hand, the entry of big names such as Trump into the world of crypto ETF can encourage more attention to this digital investment instrument, both from retail and institutional circles.

With this move, Trump is not only fighting in the political arena, but also trying to control the main stage of the digital financial world.