GoTo Strives MSMEs To Compete With Global Brands Through Technology

GoTo wants MSMEs to continue to sell. (photo: gojek)

JAKARTA - GoTo as an Indonesian technology group that houses Gojek and Tokopedia realizes that Micro, Small, and Medium Enterprises (MSMEs) are the backbone of the Indonesian economy.

Therefore, GoTo through the Bangkit Bersama initiative continues to strengthen MSMEs so that they can become the main choice of the Indonesian people and be able to compete with global brands through the digital world.

"We see that digitalization has an important role in changing offline businesses that cannot be opened because of the pandemic. GoTo wants MSMEs to be able to continue selling, to be able to help with operations and management. We have formulated the Bangkit Bersama initiative to focus on the region so that more MSMEs can enter the ecosystem", said GoTo Group CEO and GoTo Financial CEO, Andre Sulistyo at a press conference, Thursday, September 30.

It is known, the pandemic period also hit MSMEs, especially those engaged in the culinary field as much as 43.09 percent, services 26.02 percent, and in the fashion sector, it fell to 13.01 percent.

"During the pandemic, we saw that MSMEs did not give up on the situation and dared to go digital. There are more than four million new partners who have joined the GoTo ecosystem, and 86 percent of them are new entrepreneurs", said CEO and Founder of Tokopedia, William Tanuwijaya.

On the other hand, Indonesia as the country with the largest economy in Southeast Asia is the target of global players. This opportunity must be utilized properly by Indonesian MSMEs so that they can become major players in the country's market, not spectators.

For information, the Bangkit Bersama initiative includes the Hyperlocal initiative by maximizing MSME exposure. This aims to bring the community closer to local MSME products through innovations that apply geo-tagging technology, so that meeting daily needs can be more efficient and MSMEs throughout Indonesia have the same opportunity to grow.

Meanwhile, Deputy for Entrepreneurship at the Ministry of Cooperatives and Small and Medium Enterprises, Siti Azizah, believes that utilizing technology or digitalization can help MSMEs run their businesses.

"The government believes that local MSMEs will continue to be the backbone of the national economy in challenging situations. For this reason, comprehensive support for both technological solutions and other empowerments is very crucial, so that MSMEs can develop businesses, as well as open up various job opportunities in the region", said Siti.