JAKARTA - Samsung knows very well what K-pop fans need today. Because, recently the South Korean mobile manufacturer launched the Galaxy S20 Plus BTS Edition and Galaxy Buds Plus BTS Edition which have also been released in Indonesia.
Quoting The Verge, Monday June 15, seeing the large number of fans of the K-pop group BTS around the world, Samsung is determined to provide fans with an exclusive opportunity to be closer than ever to their favorite K-pop group.
According to Senior Vice President and Head of Global Marketing Team of Mobile Communications Business, Samsung Electronics, Stephanie Choi, the Galaxy S20 Plus and Galaxy Buds Plus BTS Edition is the result of a collaboration between BTS, which spreads the message of love and harmony through music.
"And Samsung is creating a better future with meaningful innovation. We hope that this collaboration will bring joy and entertainment to fans and consumers around the world," said Stephanie Choi, in a written statement, Monday, June 15.
This exclusive cellphone comes in 5G and LTE variants. In the sales package, Samsung presents a cellphone with a purple theme color and a heart-shaped iconography, both on the packaging and on the Samsung Galaxy S20 Plus.
Samsung also presents a K-Pop fan community platform called Weverse, which is embedded in the Galaxy S20 Plus BTS Edition application. The purple color combination is also applied to the Galaxy Buds BTS Edition.
Not only that, Samsung also presents decorative stickers so fans can decorate their cellphones as they wish. Including photo cards featuring photos of BTS members to add to their collection.
Regarding features, there is nothing different from the Samsung Galaxy S20 Plus BTS Edition, by still carrying professional camera technology with many features so that the Army, as BTS fans are called, can capture their best moments.
Unfortunately, Samsung hasn't mentioned the price of this device so far. However, for fans of the K-pop BTS group who want to order this special themed device, you can register to pre-order the Galaxy S20 Plus and Galaxy Buds Plus BTS Edition on the site www.samsung.com/id/offer/bts-notify-me.
Samsung Limited EditionNot only BTS, actually Samsung has issued several special editions that are sold on a limited basis. Where Samsung has collaborated with Batman and Star Wars when launching its new device.
The Blackpink girl group has also been the brand ambassador for Samsung, on the Galaxy A Series variant. Of course, the selection of Jennie, Jisoo, Rose, and Lisa had a reason. The reason is, Blackpink's good image and success is believed to further boost sales of this Android smartphone pioneer company.
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