CEO Tim Cook Reveals The Most In Demand IPhone 12 During Q2 2021

Ilustrasi (Image Credit: Apple)

JAKARTA - Apple has just reported revenue of 89.6 billion United States (US) in Q2 2021, aka the second quarter. The sizeable income was due to the sales of the most popular iPhone 12.

When compared to last year, iPhone sales increased by a staggering 47 billion US dollars for Q2 2021, an increase of 28 billion US dollars in the same period last year, according to Apple's quarterly revenue breakdown.

Apple CEO Tim Cook confirmed that the regular model of the iPhone 12 was the most popular phone sold during the quarter, although sales of the Pro model were strong as well.

Sales also grew in other products, such as Apple Services which reached 16.9 billion US dollars (up from 13.3 billion US dollars in the same quarter last year) and similar growth also occurred in the iPad and Mac.

Indeed, the last three quarters have been the best selling quarters ever for a Mac, which Apple admits too. Most likely due to readjustment to work from home for many consumers, but also an increase in the Mac product portfolio.

Apple's sales grew at least 35 percent in every region, and although the majority of Apple's market is still in America with revenue of 34.3 billion US dollars. Apple also had the largest growth in the Chinese market which rose 17.7 billion US dollars in Q2 2021 from 9.4 billion US dollars in Q2 2020.

On top of that, the company is also optimistic about new products revealed during the recent Apple Spring Loaded event, including the M1-powered iMac and iPad Pro, as well as the Apple AirTags tracking accessory.

Apple will see how its new product will impact Q3 2021 revenue figures, but given the numbers seen today, it is clear that Apple's sales do not appear to be affected by the COVID-19 pandemic and key conditions.

But the effects of the pandemic are having an impact on the continued supply of components across the tech world, particularly at Apple, with sales expected in Q3 2021 of up to $ 4 billion. Cook reiterated that this supply effect did not affect Q2 sales.

During the revenue call, Tim Cook is doubling US development and production with plans to invest US $ 430 billion in his company's US operations over the next five years. Such as building a new campus in North Carolina and increasing focus on silicon development as well as 5G technology innovation.