Affirm Siri's Security, Apple Denies Submitting Data To Third Parties

Apple promised Siri security (photo: dock. Apple)

JAKARTA Siri's privacy issue, a virtual assistant made by Apple, has made a number of users doubt the safety of the feature. This doubt arose after Apple settled a class action lawsuit against Siri.

To restore the trust of its users, Apple reiterated their commitment to protecting user data. In its official broadcast, Apple says that it always maintains privacy principles that include maximum protection.

This principle applies to all devices, products, and services developed by Apple. The company stressed that it never provided Siri data to third parties even though they agreed to pay the plaintiffs' losses.

"Apple has never used Siri data to create marketing profiles, never provided them for advertising, and never sold them to anyone," Apple said. "We continue to develop technology to make Siri more private and will continue to do so."

The iPhone manufacturer is also trying to improve the image of the voice feature on Siri. They explained that all conversations with Siri will not be sent to the server. In fact, for some devices, users' audio is fully processed using the Neural Engine.

"When the user asks Siri to read unread messages or when Siri gives advice via widgets and Siri searches, processing is done on the user's device. The contents of the message are not sent to Apple servers because it is not necessary," Apple explained.

Allegations of giving Siri data to third parties are also claimed to be untrue because Apple has never stored audio of its users' conversations. If any audio is saved, the audio is a form of Siri interaction that has been agreed to share.

"Apple doesn't save Siri's audio interaction recording unless users explicitly choose to help improve Siri, and even so, the footage is only used for that purpose," Apple said.

Recently, Apple agreed to pay $ 95 million (IDR 1.5 trillion) after being sued on charges of violating Siri's privacy. During the case, the plaintiffs claimed that Apple recorded their conversations with Siri regularly.

Two plaintiffs, according to a Reuters report, stated that they got advertisements about Air Jordan shoes and Olive Garden restaurants after mentioning them. Meanwhile, other plaintiffs got ads for branded surgical treatments after private discussions with their doctor.

Despite agreeing to settle the lawsuit, Apple denied that they had made a mistake. They just wanted to finish the case as quickly as possible and compensate dozens of the plaintiffs.