Apple Cancels IPhone Device Subscription Service Plan

Apple is not continuing the plan to launch a hardware subscription service (photo: dock. pexels)

JAKARTA Apple has decided not to continue the plan to launch a hardware subscription service that allows subscribers to "subject" to get new iPhones every year. This was reported by Mark Gurman of Bloomberg.

Rumors about this project first emerged in 2022, where Apple is reportedly developing a simple system that allows customers to pay monthly fees for access to devices during the subscription period.

This subscription-based service is designed to make it easier for customers who don't have enough funds to buy iPhones in cash, with monthly payment options compared to direct purchases. Although Apple already has an iPhone Increase Program that divides device costs within 12 or 24 months, this new service will use a continuous subscription model indefinitely.

However, after two years of development, Apple has stopped this project in recent months due to regulatory concerns, software problems, and other constraints. The team that developed this subscription service has been disbanded and transferred to other projects.

This decision follows Apple's previous steps in streamlining its payment offer. Earlier this year, Apple also stopped the Apple Pay Later option, a installment payment service that was only available for less than a year.

The move shows Apple's focus on optimizing their financial services, although some payment innovations have to stop.