OPPO Strengthens Glocalization Strategy In Indonesia, Launches X8 Find Series Globally In Bali

OPPO also presents a unique retail experience in Indonesia through the OPPO Experience Stores (photo: dock. oppo.com)

JAKARTA The OPPO further strengthens its position in the global market with a glocalization approach,' which combines global strategies with adjustments to local market needs. This step is realized through the expansion of manufacturing operations in Indonesia and the global launch of the flagship series Find X8 in Bali.

The OPPO production facility in Tangerang, Banten, is one of the eight OPPO global manufacturing centers, along with factories in China, India, Brazil, Egypt, Turkey, Pakistan, and Bangladesh. This facility is the key to OPPO dominance in the Indonesian smartphone market, leading with the delivery of 5.1 million units and a 21% market share in Southeast Asia in the third quarter of 2024.

OPPO continues to expand its production capacity in Tangerang to meet increasing demand. The factory produces all OPPO mobile phone lines with local components reaching more than 35% Domestic Component Level (TKDN). Components such as batteries, cables, adapters, and other accessories are already domestically produced, with plans to increase the use of local components in the future.

Jeffry Firman de Hann, Director of OPPO Manufacturing Indonesia, revealed that this factory is capable of producing up to 2 million units of mobile phones per month with a production time of only five days, from raw materials to finished products. This facility employs 1,200 staff, 99% of whom are local workers.

Our production process is supported by advanced AI-based technology and robotic assembly systems. In addition, we also focus on developing local workers through routine training and internship programs in collaboration with universities in Indonesia," said Jeffry.

This facility is equipped with a tight testing laboratory to ensure product quality. Testing includes camera resistance, test fall from various angles, water resistance testing to a depth of 1.5 meters for 30 minutes, as well as extreme temperature and dust resistance tests. One of the unique tests is a collision test, of which four phones are placed in a large metal tube that has been rotated 150 times to test device resistance.

In addition to manufacturing, OPPO also presents a unique retail experience in Indonesia through the OPPO Experience Stores and OPPO Gallery. One of the shops at Pacific Place Mall, Jakarta, offers a shopping experience combined with local culture, including a typical Indonesian coffee dish and a comfortable reading room.

On November 21, 2024, OPPO launched the flagship series Find X8 globally in Bali, Indonesia. This launch is an important moment after two years of absence from the global flagship market outside China. With the latest ColorOS 15 support, OPPO is optimistic about competing with Apple and Samsung in the global market.

Billy Zhang, OPPO Vice President, stated that Europe and Latin America are the main market targets for OPPO. "We will launch more new products in Europe and increase our investment in various aspects," Billy said.

The Find X8 series is projected to be a new growth engine for OPPO, with ambitions to expand its market share in Europe and Latin America. According to analysis by Canalys, the European smartphone market experienced growth again in the first quarter of 2024, where Samsung led the market with a 37% share and Apple in second place with 22%.

OPPO is now operating in more than 70 countries with 300,000 retail stores worldwide. In addition to smartphones, OPPO is also expanding its product lines to Internet of Things (IoT) devices with more than 700 million ColorOS users worldwide.

With the strategy of glocalization and the launch of innovative products, OPPO is optimistic that it will become a major player in the global market in 2025. The launch of the Find X8 series in Bali is an important step in realizing this ambition.