JAKARTA The sale of a new iPhone from Apple Inc. has surged 20% in the first three weeks since its launch compared to the 2023 model, according to data from research firm Counterpoint.
Both Apple and Huawei launched their newest smartphones in China on September 20, showing increasingly fierce competition in the world's largest smartphone market, where Apple has lost its market share in recent quarters due to competition with domestic manufacturers.
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We see strong sales of the iPhone 16 unit in China, said Counterpoint, adding that the iPhone 16 Pro and Pro Max models are in great demand, with their combined sales increasing 44% compared to the equivalent models from 2023.
However, overall, sales of iPhone units in China fell 2% on an annual basis in the three-week period, due to a decline in sales of older models and increased competition with the Huawei Mate and Pura series.
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