New Feature "Quick View" On Google Search Shows Recipe Without Opening Site

Google Search is testing a new feature called "Quick View" (photo: x @instazood)

JAKARTA - Google Search is testing a new feature called "Quick View" that allows users to view recipe material without having to open a website. This feature has been seen by some users while searching for recipes on Google, where search results display a small "Quick View" button on the search results image.

When the "Quick View" button is clicked, users can immediately view the recipe ingredients in the Google Search application, bypassing the website of the content origin. However, it is not clear whether this feature only displays materials or cooking instructions. If the instructions are included as well, users may no longer need to visit the original website, even though there is a "visit" button in summary.

Google explained that this trial was conducted in collaboration with a small number of content creators to provide users with more useful information. However, it was not stated whether Google paid publishers to provide snippets of the content.

It's not clear if this feature will be rolled out widely. Until now, we haven't been able to find the "Quick View" feature on our own devices.

In recent years, the launch of Google's features shows how much information can be taken from publishers to improve user experience. Features such as AI summarys, for example, help simplify data and present them in one easily understood result.

However, while the user experience becomes more efficient, content publishers such as recipe sites may feel disadvantaged because this feature reduces the need to visit their original sources, potentially reducing site traffic and their income.