JAKARTA - In recent years, the Bitget crypto exchange has managed to record rapid growth even though competition in the crypto market is getting tighter. Vugar Usi Zade, as the Bitget Chief Operating Officer (COO), revealed the strategy behind the increase in this platform to become the fourth largest crypto exchange in the world.
This was stated by Zade in an exclusive interview at Singapore's Token2049 recently. He discussed how Bitget strategy, Wallet's Bitget success, as well as the popularity of memecoins that have played a major role in pushing the company's position in the global arena.
Bitget growth is increasingly prominent in the midst of global crypto market capitalization stagnation conditions. Many crypto exchanges are competing to attract and keep users from limited markets. Bitget's main focus is on providing unique services and features that distinguish them from other competitors as reported by CoinPaprika.
Focus On Developing Wallet Bitgets
One of the main drivers of Bitget expansion is the success of the Wallet Bitget, which is growing rapidly in emerging markets such as Nigeria, Southeast Asia, and Latin America. Last July, the Wallet Bitget topped the app charts on the Nigerian App Store, even surpassing MetaMask in the number of downloads.
With various registered crypto projects and opportunities for airdrops and other prizes, Bitget Wallet is a favorite choice in areas with rapid crypto adoption.
After acquiring and renamed BitKep to Bitget Wallet, its main goal is to create decentralization solutions that are of interest to a wider audience. Currently, Wallet's Bitget has listed more than 23,000 projects, far exceeding the 800-900 projects available on Bitget's main platform.
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Memecoin's Strategy
Memecoin is also a major attraction in today's crypto market cycle. Usi Zade insists that despite the huge risk, memecoin still has a strong appeal for many users who are looking for huge profits in a short time. From the start, Bitget was one of the first major exchanges to register a memecoin, realizing the huge potential to boost transaction volume and user involvement.
Partnerships With The World Of Football
Bitget also uses sports-based marketing strategies, by establishing partnerships with world football icons such as Lionel Messi and top clubs such as Juventus. Bitget's latest move is to become the official sponsor of La Liga, the main football league in Spain, which will help Bitget reach more than 2.5 billion viewers worldwide.
Through the development of innovative products, intelligent marketing strategies, as well as focusing on developing markets, Bitget strives to maintain its position as one of the leading exchanges in the world. Bitget's future success will depend heavily on its ability to continue to adapt to market changes and present interesting features for future generations of crypto users.
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