91 Percent Of Indonesians Watch Short Videos More Often On Shorts

Gaurav Kapoor, Managing Director, Product Specialist Team, Southeast Asia on Google (photo: Google)

JAKARTA - In the 2024 YouTube Works Awards, YouTube revealed that 91 percent of Indonesians use YouTube Shorts more often than other short video platforms every month.

"Indonesian users prefer YouTube because of the flexibility of the content format, which allows them to watch short videos and continue with long videos, ranging from 10 seconds to 1 hour on similar topics," said Gaurav Kapoor, Managing Director, Product Specialist Team, Southeast Asia on Google in a written statement.

Furthermore, the speaker at the event revealed that in December 2023, there were more than 25 thousand channels that had more than 100 thousand subscribers, and more than 2,000 channels had more than 1 million subscribers.

On the other hand, YouTube found that the number of hours of content uploaded by YouTube channels in Indonesia for one year had increased by more than 85 percent from June 2023 to June 2024.

Furthermore, not only the Shorts audience has increased, the Google video viewing platform has also revealed that the number of YouTube viewers on TV has quadrupled since 2021.

The more fans who watch their favorite creators on TV screens. Views on Smart TV have quadrupled in the last three years, providing greater opportunities for brands to reach new audiences," said Muriel Makarim, Country Marketing Manager of Google Indonesia.