YouTube Music Launches "Ask Music" AI Playlist Feature For Premium Users

YouTube Music officially launched a new feature called "Ask Music," (photo: x @jmatuk)

JAKARTA - YouTube Music officially launched a new feature called "Ask Music," a artificial intelligence (AI)-based tool that allows users to create music playlists according to the description they provide. This feature is becoming widely available after it was first announced in the testing phase in July 2024.

The "Ask Music" feature allows YouTube Music users to ask for the type of music they want to listen to more specifically. Users only need to type in demand, such as " catchy pop songs" or "music to relax," and AI will automatically make playlists based on the request. The resulting playlist will be named according to the description given by the user, creating a more personal listening experience.

This feature comes in the form of purple and pink cards on the YouTube Music app, which reads "Introduce Ask Music." Although it seems simple, this feature offers advanced solutions for those who want to find new music without having to make a manual playlist.

However, the "Ask Music" feature is currently only available to users who subscribe to YouTube Premium. This means that non-Premium users cannot access this feature. In addition, the launch of "Ask Music" is still limited in several countries, including the United States, Canada, and Australia. This feature is also temporarily only available in English and can only be accessed through the YouTube Music application on Android devices.

Competition with Spotify

Google first confirmed testing of this feature last July, and now the feature is starting to become more widely available to Premium YouTube users. However, it is still unknown how the performance of this feature will be compared to the AI-based playlist maker already owned by competitors like Spotify.

Spotify's similar feature allows users to get music recommendations based on the preferences they specify, so competition in terms of AI innovation for music is getting tighter.

For music fans using YouTube Music, this "Ask Music" feature is one of the latest innovations that make it easier for them to find new music that fits their daily mood or activity. A wider global launch is expected in the next few months, with the possibility of adding other languages and support for iOS devices.