Meta Spark Will Be Removed, All AR Filters From Creators Will Disappear

Making AR filters in Meta Spark (photo: dock. Meta)

JAKARTA For years, Instagram users can freely create augmented Reality (AR) filters, either to promote brands or to beautify Instagram Story users' photos. Unfortunately, the ability to create this AR filter will be removed by Meta in the near future. Meta Spark, the AR filter creation platform, will be closed on January 14, 2025. Once closed, Meta Spark Studio, Meta Spark Hub, and Meta Spark Player will no longer be accessible. The closure of this AR filter creation platform will have an impact on Instagram, Facebook, and Messenger users. Once the policy is in place, the AR effect of third parties will no longer be accessible and users can only use AR filters from Meta. "We will not remove all AR effects from the Meta platform. The first-party effects (of Meta's) will remain. Only third-party effects and tools will be removed," Meta said. That is, users will not be able to access various filters as before.

This AR filter platform was removed because Meta wanted to focus on the needs of other companies. They wanted to invest in a prioritized platform so closing Meta Spark was considered the best choice for the company. "After careful consideration, it was decided that Meta would prioritize investing in other company priorities. As a result, we cannot continue to support the Meta Spark platform in the long term," explains Meta. Starting January 14, the AR filters that users store will not be visible on the Story creation page or Reels. This third-party AR filter deletion will not affect posts that have been created on Instagram or Facebook.