Presenting The Best Shopping Experience In The Application, Lazada Launches LazMall Brand Members Day Program

Lazada launched LazMall's special program (photo: dock. Lazada)

JAKARTA Lazada has re-launched a special program for customers who are registered as members and members of loyalty. This special program for pampering consumers is called LazMall Brand Members Day. The e-commerce from Singapore announced that the LazMall Brand Members Day program was held simultaneously in four countries, namely Indonesia, Singapore, Malaysia, and Vietnam. This program was held for 5 days from 19 to 23 August. LazMall Brand Members Day is part of LazMall Happy Week which is not only focused on consumers. Through this new program, Lazada wants to support all brands on their platforms by strengthening the loyalty of its customers. During LazMall Brand Members Day, customers can benefit from the membership of their favorite brands, such as discounts of up to 70 percent, exclusive vouchers, free prizes and special prizes, as well as much more points. Chief Business Officer of Lazada Indonesia, Stefan Winata, said that this program is part of the company's commitment. Lazada invests in this program to provide the best service and experience.

"By investing in initiatives like this, we can provide attractive offers and exclusive discounts specifically for members of many of our favorite brands of loyal customers, both local and international," Stefan said in a statement that VOI received. Stefan also explained that this program is very profitable for brands on their platforms. As long as the LazMall Brand Members Day is held, the revenue and amount of goods purchased will experience double-digit growth. "Our special design of the Brand Members Day is to provide customers with more benefits when shopping while supporting brands grow," Stefan said. "The increase in the number of sales (can grow) up to 1.9 times during the program."