YouTube Tests Latest Ad Display For Live Streaming

YouTube trial new ad formats (photo: Doc. unsplash)

JAKARTA Many YouTube users don't like the display of ads on the platform. The reason is, YouTube likes to show ads in the middle of video broadcasts or even when users play live streaming. Last year, YouTube launched a midroll ad format that creators can insert into their live streaming. Ads that appear on the user's device screen will stop live streaming and users won't have the option to stop them. As long as ads appear, live streaming will continue to run so viewers have to replay the cross section once the ad ends. However, there are some live streaming shows that cannot be replayed. This could be annoying if live streaming being watched is an important event. Therefore, YouTube will launch the latest ad format for live streaming that won't stop video playback. Currently, YouTube is testing the ad with the Picture-in-Picture (PiP) format for the midroll ad method. YouTube hasn't explained the details of the ad. Based on the call, this ad may appear in the corner of the screen during live streaming play.

"Some viewers on certain devices will start viewing new ad formats in the coming months, allowing creators to run ads without disrupting live streaming," YouTube said, quoted from How to Geek. YouTube says that this feature is being tested into a small group of users to collect various inputs. All received inputs will determine whether the feature will be released to the public or not.