X Sues Advertiser Group For Illegal Boycotts That Harm The Company

Illustration of platform X (photo: Unsplash)

JAKARTA - The social networking platform X has finally filed a lawsuit against Global Alliance for Response Media (GARM), the World Advertiser Federation (WFA), and members of GARMjare Health, Mars, Orsted, and Unilever, on charges of committing illegal boycotts to stay away from the platform.

In an open letter shared by CEO X, Linda Yaccarino, the massive boycott of advertisers illegally and intentionally caused the company to lose a lot of revenue.

"The illegal behavior of these organizations and their executives caused a loss of $ X billion," Linda said in the letter.

We tried peace for 2 years, now it is war https://t.co/elgT62uDtF

— Elon Musk (@elonmusk) August 6, 2024

We tried peace for 2 years, now it is war https://t.co/elgT62uDtF

The lawsuit, which was filed in federal court in Texas, is in line with Linda's mission since arriving at X as CEO last year, where she has a mission to continue building platforms where people, brands and advertisers can thrive in our unique, dynamic, and secure environment.

Since then, Linda claims to have proven that her platform provides a way for advertisers to display their brands and reach their target audience safely, efficiently, and effectively.

But unfortunately, Linda continued, even though they had worked hard, as a result of the illegal act, hundreds of meetings and research showed the opposite result, many companies chose to ignore the fact.

"For those who violate the law, we say enough already. We are forced to seek justice for the losses that have been made by them," said Linda.

However, X is committed to continuing to innovate and ensure its platform has a bright future, while the court will hold those involved in illegal behavior accountable.

"We tried peace for 2 years, now it's war," Musk commented on Tuesday, August 6 in response to an open letter from Linda.