Meta Stops Celebrity AI Chatbot After 10 Months Launch

Meta has officially discontinued the celebrity AI chatbot project (photo: x @keylast ·)

Launched last September, the chatbot was designed to deliver unique interactions with users, using celebrity names without revealing their true identities.

For example, users can talk to a Lorena, a travel expert inspired by Padma Lakshmi, or Coco, a dancer referring to Charli DAmelio.

Some persona feel strange and inconsistent, like Paris Hilton as "Amber," detective solver of mystery cases, or Snoop Dogg as 'Dungeon Master' to plan the adventure of board games.

However, after ten months of running, Meta decided to close the project. This can be seen from the loss of Facebook and Instagram pages for the chatbots.

Meta confirmed this decision and stated that they had learned a lot from the experience.

We are taking a lot of lessons from the creation of this chatbot and Meta AI to understand how people can use AI to connect and create in a unique way, the company said.

This move may be part of Meta's preparation for the launch of a new AI Studio, where users can create their own custom experiences instead of selecting from existing pre-packaged persona. Although celebrity chatbot projects are unsuccessful, Meta continues to strive to explore innovative ways of leveraging AI technology.