Here Are Five Benefits Of Augmented Reality Technology In The Automotive Industry

Illustration of AR technology in the automotive industry (photo: MOLCA)

JAKARTA - In addition to artificial brightness or AI, one of the technologies that is increasingly playing an important role in this industry is Augmented Reality (AR) technology.

As a company engaged in Augmented Reality, Virtual Reality, and Metaverse, MOLCA sees how AR can change the way the auto industry operates from design to production.

The following are some AR innovations that support the development of the automotive industry:

Design and Prototyping

The design process in the automotive industry is very complex and requires intensive collaboration between various teams. Well, MOLCA says that AR allows designers to create three-dimensional models of vehicle concepts that can be seen and manipulated in real environments.

With AR, the design team can also visualize the actual vehicle model, change the design element in real-time, and receive direct feedback from their colleagues.

Production and Manufacturing

Furthermore, MOLCA argues that technicians in production lines can use AR devices to obtain step-by-step visual instructions directly in their view when assembling vehicle components.

This ensures that every step is followed correctly, reducing the risk of human error and improving production quality. AR can also be used for equipment inspection and maintenance.

Employee Training

The auto industry is always looking for ways to train employees more effectively and efficiently. AR offers innovative solutions by providing more attractive and easy to understand interactive training.

New employees can be trained using AR simulations that mimic the actual work environment, allowing them to learn and train without risk to safety or production.

Experience Of Customers And Marketing

Car dealers can use AR to provide interactive experiences to potential buyers such as virtual showrooms. AR also allows customers to configure the vehicle according to their preferences, view colors, interiors, and additional features in real-time.

Maintenance And Support For Purna Sale

After the vehicle is sold, AR continues to play an important role in providing full-sale support. Service technicians can use AR to get visual guidance when making repairs or vehicle maintenance.