Instagram Will Maintain Short Video Format On Reels

Instagram will not switch from short video format (photo: dock. unsplash)

JAKARTA Despite wanting to compete with TikTok, Instagram will not use the same strategy as the platform. Instagram will continue to use short video formats, unlike TikTok. The platform under ByteDance continues to extend the duration of its video, from 15 seconds to 30 minutes. However, Instagram is not tempted by a longer duration. Therefore, the set duration limit on Reels is 90 seconds. Instagram head Adam Mosseri revealed that some content creators are asking about the availability of a long video format. Unlike expected, Mosseri said that Instagram would not use a long format. According to Mosseri, the currently popular video format is a short video format. Even YouTube, a platform known as a long video format provider, continues to encourage the use of Shorts. This shows that people are more interested in videos that are not long-winded and do not take too much time. However, in this short duration, viewers still want to explore their interests.

In addition, short video format makes it easier for users who want to share interesting videos. If users share videos with a long duration with their friends, the video is not necessarily watched because it takes too much time. To put forward the user experience and explore what users need, Instagram will not switch to a long video format. At least not for the next few years. "We understand that short-formed videos don't always do that (connect people), but they can. We try and prioritize the short-formed videos that do it," Mosseri said via his Instagram account.