JAKARTA Apple requires app developers to notify users of a wider tracking system. Google obeys this rule by turning off certain tracking methods. The policies that have been in effect since iOS 14.5 launched are still valid to date. Therefore, Google-run YouTube will ask iOS users questions regarding personalized ads. Reporting from 9to5google, YouTube for iOS will ask whether users allow tracking of activity within other companies' applications and websites. Users can choose one of the two options displayed. If users click the Allow option, the activity in the YouTube app will be linked to activities in applications or sites from other developers. This is done so that the displayed ads can be adjusted to the wishes or needs of the user. However, if the user clicks the App Requests for Not Tracking, YouTube will not access user activity from non-Google applications. The displayed ads will not be personalized so that the experience will be less for users.
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The application for permission to track this activity will not appear if iOS users subscribe to YouTube Premium or use a child's account on their YouTube app. The reason is, these two categories of accounts will not see an ad when using YouTube. A YouTube spokesperson also explained that users have the freedom to define the ads they see. Users can choose to, "participate in more personalized ads, in line with Apple's App Tracking Transparency Policy."
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