JAKARTA - Voodoo, the world's leading app and mobile game publisher, announced it had acquired BeReal, the social network Gen Z with an acquisition price of 500 million euros, or around IDR 8.75 trillion.
With this acquisition, Voodoo intends to invest further in BeReal while providing its expertise in product, growth and infrastructure strategies. Voodoo will also realize the potential of the platform.
"We are excited to bring our team together and take advantage of Voodoo's knowledge and different technologies to improve BeReal into iconic social networks for authenticity," said Alexandre Yazdi, co-founder and CEO of Voodoo in an official broadcast.
Aymeric Roffé, who currently serves as CEO of Wizz, one of Voodoo's social media apps, will take over as CEO of BeReal and lead the product.
Meanwhile, BeReal co-founder and CEO Alexis Barreyat will remain involved in BeReal in the short term and work closely with the management teams Roffé and Voodoo to ensure smooth integration, and eventually leave the company after the transition period.
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Currently, BeReal has more than 40 million active users, and is one of the most popular social networks in its three main markets, namely the US, Japan, and France.
Voodoo has a proven track record in driving significant growth in mobile applications. Their resources and expertise will help bring BeReal to a sustainable growth path while continuing to carry out its mission to create an authentic world that keeps you connected to the people you love so much, said Alexis Barreyat, founder and CEO of BeReal.
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