Lazada Supports Sales Business Development By Presenting Three Innovative Features

Lazada supports the offline sales transition to online (photo: dock. Lazada)

JAKARTA The latest report from Lazada and GroupM, the largest advertising media company, shows that business opportunities in Southeast Asia will increase. By 2025, e-commerce is expected to have 400 million users. With this increased user figure, Lazada supports a smooth business transition from offline to online for Micro, Small and Medium Enterprises (MSMEs) players. Lazada is also improving features on their platform to expand consumer reach. There are many Lazada features that sellers can exploit, ranging from promotional features, free shipping programs, to using paid promotions. Here are some of the Lazada features presented to drive sales figures online. First Lazada Promotion Features, sellers can use promotional features to attract Lazada users. There are a wide variety of promotional features that can be selected, ranging from activating Flash Sale to adding Voucher Toko with some provisions. For example, users must follow the seller's account to get Voucher Toko. This feature can increase interaction with customers, increase sales, to build brand loyalty.

LazKoin LazKoin's Discount feature is a promotional feature that Lazada deliberately presents so that sellers can get high exposure and traffic. This feature can also encourage user interaction and is shown to be profitable because orders increase occurred during Ramadan Shopping Festival. Paid Promotion Feature Next, there is a feature that can improve brand visibility. With an optimal campaign, Lazada believes that this feature can have a good selling impact. Lazada's paid promotion is claimed to result in a 10-fold return on investment. There are two options that Lazada offers in this feature, namely Sponsored Discovery and Sponsored Affiliates. Sponsored Discovery is used to target potential buyers, while Sponsored Affiliates will take advantage of a network of media affiliated partners.