IOC Reveals Artificial Intelligence Agenda For The 2024 Paris Olympics

IOC president Thomas Bach introduced a number of new services and tools powered by AI (photo: dock.ioc)

JAKARTA - The Paris 2024 Olympics and Paralympics are only a few months away, the IOC has revealed an "artificial intelligence agency" for the event, which promises an event most affected by the latest technology.

IOC president Thomas Bach has introduced a number of new services and tools powered by artificial intelligence that will make the 2024 Paris Olympics more effective and efficient.

From social media monitoring to athletes' training and even broadcasting, artificial intelligence is projected to play a major role in the 2024 Paris Olympics, which starts on July 26.

"With the development of digital technology getting faster, especially artificial intelligence, we are once again at the crossroads of change," Bach said at the launch of the IOC Artificial Intelligence Agenda in London.

"In fact, in the world of sports, performances must always be carried out by athletes," he said. He also highlighted that the world of sports does not really need to face what he calls "an existential question" faced by other sectors in society about whether artificial intelligence will replace human roles.

On the other hand, this means the IOC and the world of sports as a whole can concentrate on the potential of artificial intelligence to support athletes.

Intel is once again playing a key role in helping to develop this artificial intelligence capability as a global partner for the IOC, which is working with organizers to make games more attractive to fans around the world.

This includes a new immersive sporting experience at several Olympic venues in Paris where fans can see which Olympic athletes are suitable for them.

Supported by artificial intelligence applications trained on Intel's Gaudi accelerator and running on the company's Xeon processor, fans will be able to see how artificial technology and intelligence can benefit athletes who want to reach the highest level.

The company also helps in maintaining and continuing the Olympic heritage by turning archival videos into 3D digital artifacts accessible to the Olympic Museum by fans of all ages. Using a solution developed by Intel's Emergent AI Lab, videos are converted using neutral object cloning so fans can get a true "hands-on" experience.

Finally, Intel's hardware will play an important role in assisting IOC broadcast efforts - with Xeon-powered broadcasting servers that encode and compress live TV signals at 8K/60FPS/HDR in milliseconds. This high-quality feed can then be sent worldwide in seconds, allowing for live broadcasts at a better rate than ever.

"The essence of artificial intelligence is computation," said Christoph Schell, EVP and CCO, Intel at the launch event, "And Intel is bringing artificial intelligence everywhere."

Bach noted that technology offers opportunities and risks, but the IOC is committed to embracing the full potential of artificial intelligence in the world of sport. "We are determined to explore the great potential of artificial intelligence," Bach explained.

"IOS wants to set a direction for the future of artificial intelligence in sport," Bach said. "Through responsible leadership, by embracing change, while maintaining Olympic values."