JAKARTA - The relevance of DANA digital wallets with a user lifestyle continues to be improved through features. Most recently, DANA is trusted by the cinema network and the pioneer of the cinemax network in Indonesia, namely XXI.

Through this partnership, film lovers who like the experience of watching on the cinema screen will find it practical to buy tickets directly through the DANA application.

"With the extent of XXI's network, this partnership will not only make it easier for consumers, but also participate in increasing financial literacy and inclusion," said Luqman Ibnu, VP of Business Operations of DANA Indonesia in its official statement.

Luqman also hopes that XXI's presence will enrich the user's digital transaction experience and become a new added value, when using DANA for their various daily needs.

Since its launch at the end of September 2023, people can pay for tickets to watch films at XXI Movies & Cafe through Customer Presented Mode (CPM) where people simply show QRIS displayed through the DANA machine to be scanned by XXI.

With this update, users will now see the TIX ID logo directly in the DANA application. Based on VOI's monitoring, when you click TIX ID, you will be taken to the app to order a cinema ticket.

From there, when you have selected movies, cinemas and benches, you will be directed to payment and then payment with DANA will be automatically added.

We see well that watching films and using digital payments intersect each other, as part of the current lifestyle of society. So, the presence of this new digital payment option will certainly make it easier for users to feel comfortable when buying XXI tickets," said Naning Yuliningtyas, Head of Promotion & Partnership Cinema XXI.


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