Survey: The Majority Of Young Meta Users In Indonesia Have A Dare Private

Launch of the Young User Survey on Meta (photo: Dinda Buana/VOI)

JAKARTA - Meta launched a survey that analyzes the character and preferences of young Meta users in Indonesia along with Cretivox. Overall, this survey shows that young users in Indonesia have a bold character in making decisions.

This survey conducted on users aged 15-30 years was attended by nearly 10,000 users from various provinces in Indonesia.

Conducted in March 2024, this survey analyzed seven main topics, namely activism, social media, fashion and beauty, wellbeing, social interactions, creators, and finance.

"In Indonesia, we see young users being one of the drivers of trends, culture, conversations and best practices on the Meta platform. They dare to express and be creative to bring positive benefits and experiences," said Revie Sylviana, Director of Global Partnership for Meta in Southeast Asia on Wednesday, March 27.

Activism

This survey sees where 87 percent of respondents argue that social media is an effective platform to voice important issues.

Social Media

Meanwhile, in terms of social media, as many as 35 percent of respondents thought that connecting with other people on social media was important because it could create new opportunities.

Fashion And Beauty

The survey said that nearly 65 percent of young users tend to follow creators who have a casual style. In addition to caring about fashion, 86.5 percent of respondents consider skincare as important in self-care.

Wellbeing

Nearly half of young users want to achieve professional success (42 percent), but they also want peace of mind and heart (34 percent). Well, 28.5 percent of respondents said that one way they deal with stress is by surfing on social media.

Social Interaction

The survey sees that Meta creators sharing interesting content really help young users to explore new places. Because 72.5 percent of young users choose to spend time hanging out, eating, and exploring interesting places with friends.

Creators

As many as 43 percent of young users admit to participating in favorite celebrities or creators not only because of their style, but also because of creator skills.

Financial

Lastly, in terms of finance, 66.5 percent of young users realize the need for insurance to protect their lives and personal assets. They also choose to invest in assets whose value always grows like property (58 percent).

To inspire and encourage them to realize their financial dreams, Meta presents a number of options for monetizing content, ranging from subscriptions (subscriptions), advertisements on Reels, to Meta Verified.