Tokopedia Introduces TokoMart, It Has Geo-Tagging Feature

Tokopedia presents TokoMart to provide daily necessities at low prices (Tokopedia)

JAKARTA - Tokopedia launched a special page called TokoMart. The presence of TokoMart is expected to help the community in meeting their daily needs.

TokoMart provides various basic needs such as groceries, food, and beverages to other household needs from the nearest seller. This special page carries geo-tagging technology so that people can more easily get their daily needs.

"Throughout 2020, the F&B category has become one of the most popular categories in Tokopedia. It even experienced a 3x increase in transactions compared to the period before the pandemic. Products such as eggs, fish, instant noodles, tea, honey, and local coffee are the ones most sought after by the community”, said Tokopedia Merchant Development Senior Lead, Hartawan Lesmana, in his official statement, Wednesday, March 3.

This increase proves that the public interest is very high. This is inseparable from the impact of COVID-19 which has directed the public to reduce direct contact so that transactions must be carried out online. Tokopedia strives to provide various daily needs of the community through TokoMart.

"The high enthusiasm of the community encourages us to present TokoMart. We also collaborate with various strategic partners, in this case, business activists in Indonesia, ranging from Hypermart, LotteMart Indonesia, Sayurbox to a number of local MSMEs from various industries to provide more than 200 thousand product choices on the TokoMart page", added Hartawan.

TokoMart excellence

The presence of TokoMart can help businesses to expand the reach of their consumers with the right target. The reason is that TokoMart carries geo-tagging technology that can prioritize the closest seller from where the buyer lives. This means that business actors can maximize their products because they are able to target consumers accurately.

In the first phase, this geo-tagging innovation has already applied to business activists who have joined Tokomart from the Greater Jakarta and Bandung regions. Tokopedia will continue to add other areas so that all Indonesians can immediately enjoy this convenience.

In addition, people who buy their daily necessities through TokoMart can get cheaper rates. People can also enjoy other added values every day to make shopping more economical through flash sales, cashback, and discounts of up to 50 percent.

Not only that, but people can also get Free Shipping for various types of shipments. For other information, the public can search for or access TokoMart via the search field on Tokopedia.

"In the future, Tokopedia will continue to be committed to #SelaluAdaSelaluBisa to collaborate with strategic partners to provide a more complete, easy, and economical shopping experience for the community. This joint effort can accelerate the adoption of digital platforms for as many business actors as possible, while at the same time helping the national economy recover", Hartawan concluded.