JAKARTA - Spotify, a Swedish music streaming service, has started rolling out full-length music videos in the limited beta phase for premium users. This indicates Spotify has penetrated an area that YouTube has controlled for nearly two decades.
Starting Wednesday, March 13, music videos are available for premium users in the UK, Germany, Italy, the Netherlands, Poland, Sweden, Brazil, Colombia, the Philippines, Indonesia, and Kenya. This is Spotify's move to expand its user base.
Despite targeting 1 billion users by 2030, Spotify's new plans face stiff competition from Apple Music and YouTube, which allow users to watch music videos for free.
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According to Spotify, the launch of this music video will include "limited music video catalogs, including hit songs from global artists like Ed Sheeran... or local favorites like Aluna."
In March last year, Spotify introduced "clips", a vertical video of under 30 seconds of which was uploaded directly to Spotify by artists.
In addition, Spotify has expanded its services to include podcasts and audiobooks to attract more users.
In February, Spotify estimated the number of premium subscribers to reach 239 million in the quarter, surpassing analyst estimates of 238.3 million.
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