Apple Introduces New Water MacBook With M3 Processor For More Fierce Power

Apple launched the MacBook powered by the M3 chip. (photo: apple.com)

JAKARTA - On Monday, March 4, Apple announced a new pair of MacBook Air laptops with the latest M3 processors. This is promised as stronger models will appeal to consumers looking to upgrade to artificial intelligence-supported private computers.

The new MacBook Air model is equipped with a 13-inch and 15-inch display and has speeds up to 60% faster than the model with an M1 processor from Apple, the company announced on its website.

Prices for smaller models start at $1.099 in the United States, while basic versions of the larger MacBook Air are priced at $1.299.

According to Apple, both can be booked starting Monday, with deliveries scheduled to start this week. Apple has been using its own chips since 2020 after splitting with Intel.

It is estimated that the introduction of artificial intelligence-supported PCs will help drive PC market recovery by 2024 after a decline of more than two years post-pandemic.

His Mac sales increased slightly to 7.78 billion US dollars (IDR 122.1 trillion) in the last quarter which was reported after falling a third in the previous quarter.