Deputy Minister Of Communication And Information Emphasizes Adaptive And Innovative Mindsets In Utilizing AI

Deputy Minister of Communication and Information Nezar Patria (photo: dock. Kominfo Public Relations)

JAKARTA - Talks about the use of artificial intelligence (AI) technology are increasing every year, including in the Communications sector.

Therefore, Deputy Minister of Communication and Information, Nezar Patria, stated that the development of an adaptive and innovative mindset or mindset is very necessary.

"Communication activities are one of the sectors that has the potential to optimize the use of AI. Therefore, I invite you to have an adaptive and innovative mindset," he said as quoted on Tuesday, February 27.

Based on data from PRosome Media in 2023, at least 61 percent of workers in the field of communication at the global level have used AI's Generative to run jobs.

Nezar also gave an example that ChatGPT has become a means of seeking inspiration. In addition, AI's genrative use is for information gathering activities, creating content on social media and articles, to helping media monitoring.

"With various features that can be utilized, the development of AI opens up opportunities for the communication industry," he said further.

In fact, AI can also be used as chatbots and virtual assistants to provide real-time responses, provide personalized information, to help detect potential crises and steps to overcome them.

"We also need to be aware of the potential for disinformation spread in the media, to the risk of customer data security due to personalization of news as a result of massive processing of customer data by AI," concluded the Deputy Minister of Communication and Information.