Twilio Report Reveals The Important Role Of Customer Data Platforms In Utilizing AI

The importance of customer platform data in the utilization of AI (photo: Twilio)

JAKARTA - The latest report released by Twilio Segment shows an increase in the number of companies integrating the customer data platform (customer data platform or CDP) with AI and analytics.

Not without reason, this integration is carried out as part of the company's efforts to create more personalized customer experience and encourage their business growth.

Because, in the midst of the widespread adoption of AI, Twilio sees the business world now struggling to deal with an extraordinary increase in data volume.

This increase shows a larger trend towards more sophisticated and data-centric operations, with an emphasis on the important role of real-time data processing and smooth integration of AI technology into existing systems.

The ability to quickly leverage data insight through an open and usable CDP with data warehouses will allow businesses to collect, unifies, and enable data efficiently on multiple platforms.

Thus, having cross-operational capabilities with warehouse data is key to ensuring CDP can act as the company's main technology that wants to utilize AI and data to establish stronger relationships with its customers.

"In 2024, more and more brands will switch to AI to provide a better and more personal experience for their customers," said Kathryn Murphy, SVP Product and Design in Twilio in a statement, quoted Friday, February 23.