Amazon Launches Goody, New Artificial Intelligence Assistant To Answer Product Questions

Amazon.com recently introducedction, assistant artificial intelligence (AI) (photo: x @amazon)

JAKARTA - Amazon.com recently introduced shorty, its newest artificial intelligence (AI) assistant, designed to answer buyer questions about the product. Although Amazon claims thatition will help users find dinosaur bakers or toys that suit their needs, the presence of this assistant has drawn controversy over Amazon's history that drives customers to the company's most profitable products.

How to use algorithms that are strict secrets and trained using Amazon product catalogs, reviews, information from the web, and part of questions and answers. However, Amazon declined to discuss the detailed operations of the algorithm.

At first,ition did not appear to be influenced by advertising, perhaps to build consumer confidence. But financial analyst Michael Pachter of Wedbush Securities, predicts thatATAN search results will most likely include sponsored results because advertising is Amazon's main source of revenue.

The company is facing an antitrust lawsuit from the Federal Trade Commission (FTC) over alleged "paid to play" operations, where products with the highest advertising get priority. Amazon is also accused of frequently promoting its personal brand to the peak of search results, even if other products have better quality or price. Although Amazon denies this allegation, the lawsuit is in court proceedings.

ung dilanjikan sebagai potensi asisten AI yang dapat meningkatkan keterlibatan dan konversi pelanggan. Namun, Amazon telah dikritik sebelumnya karena membiarkan aklan masuk ke rekomendasinya, seperti label "Pilihan Amazon" yang semula diberikan kepada pemsar yang ma willing membayar.

Despite the controversy, Amazon remains optimistic aboutATAN's potential to change the way customers find products on their e-commerce platforms. Although the company provides little hint of how Goodminton operates, CEO Andy Jassy calls it a new way for customers to find goods "in a very different way than they do on e-commerce websites."