Twilio: Data Privacy Education And Data Minimaization Become A Trend Of Business Direction In 2024

The importance of data privacy education in running a business (photo: Unsplash)

JAKARTA - Twilio shares views regarding a number of trends that are expected to affect Indonesia's brand-brand strategy in managing data and interactions with customers in 2024.

Focusing on increasing literacy and education on consumer data privacy, implementing one data strategy for all organizational lines, as well as new approaches such as data minimization are a number of trends that Twilio is concerned about.

In the Asia Pacific region, data literacy among employees and consumer data privacy education will be the basis that determines the direction of business development that increasingly relies on data.

Twilio sees that the application of the Personal Data Protection Law will encourage increased transparency related to collecting, using, and sharing data, and in general will require business actors in Indonesia to be more responsible.

Thus, businesses are expected to be more proactive in conducting education related to the privacy of consumer data, including by conveying information related to privacy.

Furthermore, Twilio also found that the debate between groups that carries the principle of data minimization and who believe the power of data maximization will enliven discussions among company leaders.

"Amid concerns regarding data privacy and data breach, we will see many business organizations choose data minimization strategies to reduce risk and also as an effort to comply with data privacy standards," the company continued.

On the other hand, limiting data collection to data that is important for specific business purposes, instead of collecting large amounts of data, may hinder the effectiveness and development of AI-based strategies.

"Therefore, in 2024, business organizations will focus on finding a middle way to ensure optimal balance between use, privacy, and data security," he concluded.