Twilio Reveals The Importance Of Personalization In Marketing Strategies In The Data-Based Business Era

The importance of personalization in marketing (photo: Twilio)

JAKARTA - Twilio, an interaction platform with customers, presents various solutions to build marketing strategies with an emphasis on personalization in today's data-based business era.

"Seraya kita bersiaga menghadapi resessasi ekonomi dunia berikutnya, terlihat sebuah tren yang terus berkembang. Adoptasi strategi pemasaran berbasis berbasis data kini semakin dilantai oleh bisnis," ujar Liz Adeniji, APAC Sales Director, Twilio Segment dalam keterangannya, dikutip Jumat, 12 Januari.

Liz insists that the data-based personalization operating at base 1:1 with high precision is a new pillar for businesses and has had a tremendous impact on marketing lines.

In addition, personalization also allows officers at the call center to provide solutions to customers more quickly, so that customers feel a better experience, which in the end will increase customer loyalty to business.

"This strategy also supports the product development team in presenting products that are more in line with customer preferences," added Liz.

While regulated in the Personal Data Protection Act Number 22 of 2022, businesses are required to maintain compliance with data and privacy confidentiality rules, Liz said, if the personalization strategy is implemented appropriately, this strategy will allow companies to target consumers with content relevant to them, without compromising data privacy issues.

The application of personalization strategies is not an obstacle to the creativity of marketers in building accurate marketing content. Personalization, in fact, can increase and trigger the creativity of the company's marketers," he added.

The most important thing is that the implementation of this personalization strategy should focus on how to optimize cost savings and increase business profits, as well as compliance with data privacy rules, so that this becomes a powerful weapon for business people and those working in the marketing sector.

"Along with the evolution that occurs in the application of data-based marketing methods, the application of personalization appears to be an important strategy for business to be carried out," Liz concluded.