EA Officially Launches New Logo And Brand Identity For EA Frostbite

Frostbite's new logo (photo: EA)

JAKARTA - Electronic Arts introduces a new logo and brand identity of EA Frostbite, a state-of-the-art EA multi-platform game engine that powers many of the company's biggest franchises.

"Today, we are excited to introduce a new logo and brand identity for Frostbite, which represents how machines have evolved as platforms for collaborative innovation," the company wrote in its announcement quoted Tuesday, December 19.

Announcing a new look for a new era of Frostbite at @EA: https://t.co/I9CdYVtnPSWe'll be sharing more on our engine, evolution, and next-gen tech soon. Stay following.❄️

— FrostbiteEngine (@FrostbiteEngine) December 18, 2023

Announcing a new look for a new era of Frostbite at @EA: https://t.co/I9CdYVtnPSWe'll be sharing more on our engine, evolution, and next-gen tech soon. Stay following.❄️

EA says that this rebrand reflects who they really are, where it's not just a visual change, but also philosophical, with the company's new focus on partnerships with its team and game creators.

"In this new era, our mission is to unite and strengthen the expertise and efforts of each EA gaming team that uses Frostbite, adapt to their unique needs in a way that only we can," added EA.

Overall, the EA maintains the Frostbite hand logo as its identity. Because according to him, the trail represents a human touch that brings the game to life and the creative footprint left by everyone who helps launch the game.

"Digging is also a point of connection, keeping us in touch with our past and everyone who has contributed to Frostbite, all the way back to our roots," he explained.

If you look at it, the last two versions of Frostbite's fingerprint show the hands are broken or broken. However, with today's rebrand, EA wants to tell a different story about the collaborative relationship that changes Frostbite from within.

While these new fingerprints are expected to realize how the EA team builds forces against each other, reaching beyond what is possible when they work alone. Branding will start appearing on our channel this week and throughout the new year.