JAKARTA - TikTok announced that they have entered into a strategic partnership with PT Goto Gojek Tokopedia. This announcement was officially shared on Monday, December 11.
From its official release, TikTok stated that they would invest 1.5 billion US dollars or around IDR 23 trillion. With this collaboration, the Tokopedia and TikTok Shop businesses will operate under the control of PT Tokopedia.
TikTok said that they want to strengthen the growth of the digital economy in Indonesia and expand the market for Micro, Small and Medium Enterprises (MSMEs). Apart from benefiting MSME players, this collaboration is expected to benefit GoTo.
"This (collaboration) will bring benefits to GoTo, which will remain an ecosystem partner for Tokopedia, including reaching a wider market with digital financial services through GoTo Financial and on-demand services from Gojek," wrote TikTok in an official release.
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The collaboration between GoTo and TikTok will go through a first trial with direct supervision from the relevant ministries and institutions. This partnership program will be implemented for the first time on National Online Shopping Day (Harbolnas), December 12.
“Present on the Tokopedia and TikTok applications, the Buy Local campaign will promote various types of merchants with a main focus on products from Indonesia. "The Buy Local program in the TikTok application will allow TikTok users to shop and interact with their favorite local products," explained TikTok.
By joining TikTok under the control of Tokopedia, TikTok wants to invite more MSME players to join their e-commerce . The platform believes that TikTok Shop can bring millions of new jobs in the next five years.
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