Threads Keyword Search Feature Now Available in English and Spanish

Threads keyword search feature (photo: Adam Mosseri)

JAKARTA - Last week, technology giant Meta started testing a new keyword search feature for Threads in Australia and New Zealand.

Now, Mark Zuckerberg's social media platform is expanding the launch of keyword searches to more languages, namely English and Spanish.

"Today, we'll start rolling out in English and Spanish, in countries where most people post in those languages ​​– like Argentina, India, Mexico and the US – on both mobile and web," wrote Instagram Head Adam Mosseri in his broadcast channel on Instagram.

Keyword searches, known as hashtags or text searches on some social media, are considered very important for connecting with communities and for following real-time events.

A Meta representative told Engadget that keyword search is being integrated into its newly launched mobile app and web app.

The company also said it is working to bring the search function to other languages ​​and countries in the near future.

Before this update, you could only use search to search for active Threads accounts. But with the presence of this feature, you can search for interesting topics that you want to know about in real time.

Recently, Meta has continued to strive to keep users from leaving Threads by bringing many new features to the application.

These features include a place to see posts that users like, a repost tab, a web version of the application, a Following feed which makes this application more user friendly, and now full text search.