The Lighty Logo X At Elon Musk's Company, Was Removed After Residents Complained

Logo X was finally removed from his headquarters because residents complained about it. (photo: platfor x: @elonmusk)

JAKARTA - A luminous big X no longer marks the location of the skyscraper in San Francisco which is the headquarters of Elon Musk's messaging company, formerly known as Twitter.

The city development department recorded 24 complaints after last weekend, in which the big letter X was erected on the roof of the company's headquarters building in downtown San Francisco, on Market Street, which makes neighbors restless complaining of disturbing light.

The move follows a post from Musk, the billionaire who acquired the company in October and announced that the company's new name X iutu will remain in San Francisco despite what he calls the "spiracnel of the city's destruction, where one company after another leaves."

"Beautiful San Francisco, even if it's something else, we'll always be your friends," Musk wrote.

But the big letter X, which became the company's logo, did not last long.

"This morning, building inspectors saw the structure being dismantled," a spokesman from the City Building Inspection Department said by email on Monday. "The property owner will be charged for installation of a luminous structure without permission."

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— Elon Musk (@elonmusk) July 29, 2023

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X said that the demolition was done voluntarily.

Local residents recorded a video on the weekend where the big X letter was glowing, pulsating, and flickering, some people criticized the disturbing light.

User X @itsmefrenchy123 said they would be "very angry" to see the bright logo, imagining the logo "becoming right in front of your bedroom."

"I was surprised to see the lack of clear considerations towards anyone," wrote user X @DollyMarlowe.

On the weekend, an inspector from the Building Inspection Department wrote in a report that the company's representatives twice refused access to the roof for city officials seeking to check the logo. The inspector noted that a representative stated that the sign was temporary.