JAKARTA - E-commerce or electronic trading has become one of the largest industries in the world, and along with technological advances, online businesses are growing.

Currently e-commerce also uses artificial intelligence (AI) technology to improve user experience, increase efficiency, and produce higher sales.

They use AI for some things like:

E-commerce uses AI to analyze customer data, including a history of purchasing and searching behavior, to provide more accurate product recommendations. For example, Amazon uses AI to provide product recommendations based on customer data.

E-commerce uses AI-based chatbots to provide customer support and reduce waiting times in serving customers. Chatbots can provide information about products and services, process orders, and deal with customer problems.

E-commerce uses AI to analyze customer sentiment through social media data and customer reviews. This helps businesses to understand how customers respond to their products and improve their products or services.

E-commerce uses AI to optimize product searches, by analyzing user search and behavior data, as well as using machine learning-based algorithms to improve the relevance and accuracy of search results.

E-commerce uses AI to personalize customer experience by analyzing customer profile data, purchasing behavior, and search history. With this information, e-commerce can provide offers that suit customer preferences and needs.

Here are the five most successful e-commerce in the world by market cap and technology.

Amazon is the largest e-commerce in the world founded in 1994 by Jeff Bezos. The company is growing rapidly and is now the world's largest online store with a market capitalization of around $1.6 trillion in March 2023.

Amazon offers a variety of products from books to electronics and food equipment, as well as services such as Amazon Prime, which allows customers to get free delivery and access to digital content.

Amazon uses advanced technologies such as machine learning and artificial intelligence to improve customer experience and optimize its operations.

Alibaba is China's largest e-commerce company founded in 1999 by Jack Ma. The company offers online trading platforms for entrepreneurs and businesses, as well as digital payment services through Alipay.

Alibaba also has several services such as Taobao and Tmall, which are the largest online stores in China. In March 2023, Alibaba's market capitalization reached around $475 billion. Alibaba uses technology such as big data and cloud computing to improve user experience and operational efficiency.

JD.com is one of the largest e-commerce in China founded in 1998 by Richard Liu. The company offers products such as electronics, clothing, food, and delivery services.

JD.com has also invested in technologies such as drones and robotics to increase delivery efficiency and speed. In March 2023, JD.com's market capitalization reached around 160 billion US dollars.

Walmart is one of the largest retail stores in the world and will enter the world of e-commerce in 2000. Walmart offers products such as food, household goods, electronic equipment, and more through its e-commerce platform, Walmart.com.

Walmart has also introduced fast delivery services and membership programs such as Walmart+ to improve customer experience. In March 2023, Walmart's market capitalization reached around US$386 billion.

Shopify is a Canadian e-commerce technology company founded in 2006 by Tobias L\"utke, Daniel Weinand, and Scott Lake. Shopify provides an e-commerce platform that allows entrepreneurs and businesses to create and manage their own online stores.

Shopify offers various features such as integration with business software, data analysis, and SEO optimization. In March 2023, Shopify's market capitalization reached around $123 billion.

E-commerce has become a very successful industry with the emergence of technology that continues to grow.


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