Content Creator Must Know! 3 This Will Be An Instagram Trend 2023

Instagram social media illustration (photo: mohamed_hassan/Pixabay)

YOGYAKARTA Director of Partnership for Indonesian Meta and Southeast Asia Revie Sylviana shared the prediction of content that will become the trend of Instagram 2023.

Revie said, local content will remain relevant among Generation Z who will become an Instagram user in 2023.

"On Instagram, they have the power to create trends and direct conversations about popular cultures," said Revie, quoted from Antara, Wednesday, December 7, 2022.

In a report entitled Yang Dicintai Gen Z Indonesia on Instagram, created based on internal Instagram and Populix data, the Meta-owned social media platform estimates that there will be three shining trends in 2023, namely culinary and tourism, local songs and dances and web 3.

According to Instagram's internal data, Gen Z uses and shares more local content, in the form of songs and dances, compared to foreign content for Reels.

Meanwhile, Populix also found that 1 in 2 Gen Zs had used Yura Yunita's World Tipi-Tipu song and a third of them liked the song Ojo Compared to the one sung by the little dancer Farel Prayoga.

Gen Z on Instagram also likes the song Full Senyu Sayang Dari dari Evan Loss, Be careful on the street by Tulus and I Love Mama Mantu from Sutena Month.

In addition, the Mendung Tanpo Udan dance also succeeded in attracting the attention of Instagram users in Indonesia.

Instagram also predicts content about culinary and tourism will still be victorious next year. The majority of the most popular hashtags (gas) in 2022 are related to food and tourism, such as #Bali, #Peson Melikdonesia and #Kuliner.

Meanwhile, according to the Populix survey, 40 percent of Gen Z is active using the three hashtags.

Gen Z in Indonesia also shows interest in web 3 technology such as NFT, avatar, augmented reality (AR) and virtual reality (VR).

Populix reported that 65 percent of Gen Z wanted to see more VR videos on Instagram. Not only that, but Gen Z also has an interest in the AR features made by Indonesian creators, namely ID Flag and Kasat Mata.

According to Instagram records, this year, Gen Z likes video content on Reels and Instagram Story. Both features became their favorite place to view entertaining content.

In interacting, Gen Z prefers to use comments and direct messages features. Gen Z also often uses Sticker Add Yours features in Reels and Stories.

In terms of topic, Gen Z Indonesia on Instagram is not only interested in entertainment themes. They also take an interest in social actions, such as a sustainable, authentic environment and being themselves, empowering women, communities, and mental health.

Instagram also finds that Gen Z users like avatars, such as Thumb Up, Blowing Kiss and Winky.

Sebagai informasi, laporan bertajuk Dicintai Gen Z Indonesia di Instagram dibuat untuk mempelajari lebih dalam soal tren Instagram yang menjadi favorit Gen Z.

This report was compiled using the independent online survey method with a structured questionnaire, as well as gradual random sampling carried out from 11 to 22 November 2022. In total, there are 2,000 Gen Zs aged 18-25 years who are respondents in this survey.

That's the information regarding the 2023 Instagram trend. Hopefully it will be beneficial!