JAKARTA - Google added a label to help searchers easily find businesses that identify as Asian-owned. This addition of Google's identity-highlighting business attribute first appeared with the tag for women-led businesses in 2018.

Later that year, Google also added labels to differentiate veteran-owned businesses in search and Maps.

In July 2020, Google introduced its label to focus searches looking for black-owned businesses. Then in September 2021, Google added a Latino-owned tag, and most recently in June, the company added LGBTQ-led businesses to its list. Asian-owned businesses will be identified with red and orange flowers.

As in other tags, now searchers can easily find Asian-owned businesses through Google search and via Google Maps. Business owners who have created a verified business listing with Google can add a label by opting in, and can also opt out at any time.

Google's move to help identify Asian-owned businesses comes after Yelp added labeling for Asian-owned businesses in April 2021.

In a blog post announcing the new tag, product manager Leanne Luce shows a partnership to help thousands of small Asian-owned businesses gain digital skills, and how Google is doing this to support violent acts targeting Asian communities, and COVID-related business closures over the past few years.


The English, Chinese, Japanese, Arabic, and French versions are automatically generated by the AI. So there may still be inaccuracies in translating, please always see Indonesian as our main language. (system supported by DigitalSiber.id)