Snapchat: Loneliness In Friends Rises During A Pandemic

Ilustrasi Snapchat (Image Credit: Thought Catalog / Unsplash)

JAKARTA - Social media platform Snapchat has released a brief study of friendship patterns during the corona virus pandemic. The results of the study show that there are habit changes that occur in friendship during the pandemic.

"As friends around the world navigate the adaptation of new habits of social distancing, this year's Friendship Report shows that during this COVID-19 pandemic visual communication has become more important than ever," said Snapchat's Marketing Director for Southeast Asia, Anubhav Nayyar, in a press release. , Saturday, October 31st.

The Friendship Report contains the results of interviews with 30,000 people in 16 countries to see how to make friends during the COVID-19 pandemic. In Indonesia, more than 2,500 people were involved in this study.

Three-quarters of respondents in Indonesia, the equivalent of 72 percent, say they use online platforms more to communicate, some say (49 percent) conversations are more in-depth.

Snapchat report results (doc. Snapchat)

As many as 78 percent said communication via digital platforms helps maintain friendships. Despite being able to communicate virtually, the rate of loneliness in Indonesia has risen to 42 percent, or 18 percent higher than before the pandemic.

There are 51 percent of respondents who feel lonely because they can't meet friends, 29 percent feel their friendship is weakening because they can't meet in person.

On the positive side of this isolation, respondents feel that they really want to reach the people they care about. As many as 53 percent of respondents in Indonesia feel that friendship is more important now and 48 percent have reconnected with friends they have not spoken to in a long time.

In general, this global Friendship Report concludes that people still need to learn how to maintain long-distance friendships and reconnect if they lose contact.