Glance Lock Screen Platform Content Consumption In Indonesia Doubles In One Year

Glance merilis ‘Lock Screen Trends Report, 2022’, (foto: dok. Glance)

JAKARTA - Glance has released the 'Lock Screen Trends Report, 2022', a comprehensive report on content consumption trends and user behavior on mobile phone lock screens. Glance is a lock screen content platform headquartered in Singapore, which was founded in 2019

Based on the pattern of engagement (interaction) by more than 200 million Glance users, the report highlights the development of media consumption trends and habits in Indonesia and India.

Referring to the report, Glance recorded a number of milestones since just in the last year, reaching 200 million active users globally. In February 2022, Glance secured USD 200 million (Rp 2.8 trillion) in funding from telecommunications giant Jio Platform to drive international expansion.

In addition, Glance also launched Glance LIVE, a live streaming service and interactive content on lock screens in India. The same is being tested in Indonesia.

“Glance has transformed lock screen content from a boring, static space to a dynamic and interactive surface for LIVE content consumption across all content genres,” said Bikash Chowdhury, Glance's Chief Marketing Office.

Glance saw a high spike in lock screen content consumption between December 2020 – December 2021 in Indonesia, where there was a 97 percent increase. Indonesians also love Glance content, unlocking the lock screen on their mobile phone 60 times a day to consume lock screen content.

Lock screen content sharing increased by 70 percent. The favorite categories of users in Indonesia are new, entertainment, nature & wildlife, technology, and health & fitness. Lock screen consumption peaks after dinner, which is around 8pm.

“Whether it's entertainment, breaking news, games or sports, these consumers can enjoy the content they love 24/7, without needing to download any apps. A quick glance gives creators instant fame as they connect with millions of lock screen users. Brand marketers, mobile phone developers and manufacturers also have a new and powerful medium to engage with their audiences,” continued Chowdhury.

The report also reveals that users in India are watching more live and interactive content on the lock screen. They also actively participate in live streams through interactive polls, AMAs, questions, comments and gifting.

Gaming is the most popular live category, while entertainment and commerce attract users. Over 12.5 million users watched live game streams on their lock screens between December 2021 – February 2022.

Furthermore, users in India also enjoy live streams from influencers, including paid masterclasses, as well as live broadcasts of music concerts and ticketed fashion shows on Glance. Glance expects to see similar trend growth in Indonesia.

Dalip Shahri, Director, Glance Market Development, Indonesia added that Glance allows users to find the 'Always Happening', the best and most trending content for the topics they love, across various categories on their smartphone lock screen.

"To add the best internet content for users in a unique way, Glance also allows brands and publishers to connect with millions of users on the surface that is most used on mobile phones, namely the lock screen," he continued.

Glance plans to significantly expand its business in Indonesia. The Glance team in Indonesia has tripled in size during 2021, and plans to double the number of employees in Indonesia over the next year.